Founder · Design & Build
An engineer's mind, applied to the web.
Johannesburg, South Africa
An industrial engineer by training — which really just means I'm obsessed with how things fit together and how to make them work better. I bring that same thinking to every site: strip it back to the fundamentals, work out what your business actually needs, and build up from point zero — no bloat, no borrowed templates. Away from the studio I live in the world of operations and systems, and I'm furthering my studies in engineering management, so precision, consistency and finishing what I start are second nature. I believe the best results are built quietly: start at zero, stay consistent, and let the work compound.
Core skills
- Industrial engineering
- Systems & process thinking
- Web design & build
- Analytical problem-solving
- Attention to detail
- Continuous improvement